Music Marketing (Research and Planning)

    As we head into midterms, we have been assigned a Music Marketing Project to count for half of our grade. 

    To start off the project, we chose a group and were assigned a genre. Our genre, much to our chagrin at the time, is bluegrass. At the start of the project, I knew little to nothing about bluegrass, only that is was sort of like country but a little spicier. 

    The first order of business was research. Each person in my group researched a different bluegrass artist and got well verse in their brand and their marketing strategies. The group I researched was this band called The Punch Brothers. As I researched this band, I learned a lot about bluegrass as a genre and how it shifted from something of the past to a new, more modern sound that is more reflective of the desires of contemporary audiences. 

Here is the research I did for The Punch Brothers

With all the research in mind, we moved on to the planning portion of the assignment. For this project, we had to essentially invent a new artists and send them out into the world with a new single and make them superstars. There are two major facets of this assignment: making a marketing presentation and making a music video. To plan everything out, we made a schedule: 

With our schedule we planned out enough time to do some pre-production on the music video - such as choosing what kind of video we want (vibes), making a storyboard, choosing a location, and ironing out all the logistics - and how we divide up working on all the marketing elements. 

As of right now, we are doing very well with our schedule and are even a bit ahead of schedule. We have come up with a complete background for the band and its members, created the first draft of a logo, created a plan for the main marketing strategies we are using and even already filmed the music video. 

This week, we will be focused on editing the music video (which I feel is the most daunting task) and creating all of the marketing elements - the website, instagram, merchandise, and miscellaneous posters and advertising. 

As a little sneak peak, here is one of the promotional pictures we will be using in our marketing: 

And now here's the Movie Quote of the Week...

"I can walk through the forests of the trees of knowledge and listen to the lesson of the leaves..." 

- Yentl (1983)