Music Video BTS

Behind the scenes of our epic music video and music marketing project...

And now for this week's movie quote of the week...

"Merry Christmas ya filthy animal. And a happy new year." - Home Alone 2: Lost in New York

 

Music Marketing (Research and Planning)

    As we head into midterms, we have been assigned a Music Marketing Project to count for half of our grade. 

    To start off the project, we chose a group and were assigned a genre. Our genre, much to our chagrin at the time, is bluegrass. At the start of the project, I knew little to nothing about bluegrass, only that is was sort of like country but a little spicier. 

    The first order of business was research. Each person in my group researched a different bluegrass artist and got well verse in their brand and their marketing strategies. The group I researched was this band called The Punch Brothers. As I researched this band, I learned a lot about bluegrass as a genre and how it shifted from something of the past to a new, more modern sound that is more reflective of the desires of contemporary audiences. 

Here is the research I did for The Punch Brothers

With all the research in mind, we moved on to the planning portion of the assignment. For this project, we had to essentially invent a new artists and send them out into the world with a new single and make them superstars. There are two major facets of this assignment: making a marketing presentation and making a music video. To plan everything out, we made a schedule: 

With our schedule we planned out enough time to do some pre-production on the music video - such as choosing what kind of video we want (vibes), making a storyboard, choosing a location, and ironing out all the logistics - and how we divide up working on all the marketing elements. 

As of right now, we are doing very well with our schedule and are even a bit ahead of schedule. We have come up with a complete background for the band and its members, created the first draft of a logo, created a plan for the main marketing strategies we are using and even already filmed the music video. 

This week, we will be focused on editing the music video (which I feel is the most daunting task) and creating all of the marketing elements - the website, instagram, merchandise, and miscellaneous posters and advertising. 

As a little sneak peak, here is one of the promotional pictures we will be using in our marketing: 

And now here's the Movie Quote of the Week...

"I can walk through the forests of the trees of knowledge and listen to the lesson of the leaves..." 

- Yentl (1983)